Email Marketing & Content Specialist

The Email Marketing & Content Coordinator is responsible for developing and executing data-driven, dynamic email campaigns and content. You will contribute to creating highly-targeted and segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. This is an individual contributor role that reports to the Digital Strategy and Lifecycle Manager.

• Write a variety of content: emails, social captions, one pagers, blogs and ebooks
• Research subject matter and create stories that include complete, accurate information and details without relying on regurgitated bullet points
• Support email marketing initiatives including continual optimization of email marketing strategy and related processes to retain and monetize existing customers
• Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels
• Partner with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications
• Support strategy building for nurturing our leads through a mix of helpful content and other calls-to-action
• Help build workflows and customer email communications within CRM
  Support the marketing team with additional campaign related activities as required

• Bachelor’s degree in marketing or business
• 2-4 years of experience in a marketing environment, with a strong focus on communications and campaigns in a B2B environment in SaaS or Ed-tech
• Extreme attention to detail and organization
• Possess a humility and strong desire to learn
• Ability to meet daily deadlines and move fast
• Self starter with a can do attitude
• Ability to thrive in a start-up / rapid growth environment
• Excited about helping people change their lives by starting new careers in technology

• Communicates effectively: able to write clearly and succinctly in a variety of communication settings/styles; can get messages across that have the desired effect.
• Demonstrates cross-cultural agility: knows how to communicate with a variety of audiences from different locations, backgrounds or cultures; understands the need for flexibility; engages in dialogue with a variety of stakeholders about how to get things done; willing to start something and make adjustments along the way; is not afraid to try something never done before.
• Strong customer focus: is dedicated to meeting the expectations and requirements of potential students; gets first-hand student information and uses it for improvements in our campaigns; acts with students in mind; establishes and maintains effective relationships and gains trust and respect.
• Results driven, goal-oriented mindset: is counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Demonstrates perseverance: pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Solves problems effectively: uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
• Sets and sticks to priorities: Spends time on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

What makes us different makes us stronger. We want our company to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We’re committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment.

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